Lil Dicky Debuts "EARTH", A New Music-Led Initiative To Raise Awareness For Climate Change & The Environment
Featuring Over 30 Artists Including Justin Bieber, Sia, Ariana Grande, Katy Perry, Ed Sheeran, Kevin Hart And More
Animated Music Video and Website Produced by RYOT to Support Environmental Initiatives Through a Collaboration with The Leonardo DiCaprio Foundation
Today, multi-platinum recording artist Lil Dicky releases “Earth,” a song produced by Benny Blanco and Cashmere Cat as well as a short film co-directed by Nigel Tierney of Emmy Award®-winning content studio RYOT, Federico Heller of 3Dar and Iconic Engine and executive produced by Scooter Braun, SB Projects, Mike Hertz and Zeda Stone of RYOT. Music’s biggest stars join Lil Dicky with their cameos to celebrate Earth Day and bring much needed attention to the climate change crisis. Watch/share the video here: https://lildicky.lnk.to/EarthVideo
The list of featured collaborators includes Justin Bieber, Ariana Grande, Halsey, Zac Brown, Brendon Urie, Hailee Steinfeld, Wiz Khalifa, Snoop Dogg, Kevin Hart, Adam Levine,Shawn Mendes, Charlie Puth, Sia, Miley Cyrus, Lil Jon, Rita Ora, Miguel, Katy Perry, Lil Yachty, Ed Sheeran, Meghan Trainor, Joel Embiid, Tory Lanez, John Legend, Psy, Bad Bunny, Kris Wu, Backstreet Boys and Leonardo DiCaprio. A character key is noted below.
“Like a lot of people, I had a vague idea that something bad was happening here on Earth, but I didn’t really realize how insane our climate crisis is and how screwed humanity is about to be,” says Lil Dicky. “It’s full-on crazy! If we don’t get our act together now, and change a lot about our fundamental behavior, Earth will become unlivable alarmingly soon. Why did it take me so long to get wind of this? I feel like everybody on the planet should be talking about this 24/7. But that’s not the case. So I wanted to make the most entertaining and epic piece of content possible, to get everyone aware and talking. Because it’s now or never… Let’s save the Earth! We love the Earth!!!!”
In collaboration with the Leonardo DiCaprio Foundation (LDF), a portion of profits from the song, music video, and merchandise will be allocated to select nonprofits identified by LDF as being on the front lines of implementing solutions to climate change. These organizations support those who are helping communities transition to 100% renewable energy, protecting critical ecosystems and wildlife, and supporting regenerative farming practices. They include the Quick Response Fund for Nature, the Shark Conservation Fund, the Solutions Project, the Global Greengrants Fund and the Carbon Cycle Institute.
“As activists across the world make their voices heard and inject new life into the environmental movement, we are delighted to be working with Lil Dicky and other collaborating artists to help build even greater support for climate solutions at this critical time,” said Justin Winters, Executive Director of LDF and the One Earth initiative. “Research backed by LDF's One Earth initiative shows that if we transition to 100% renewable energy, protect, connect and restore 50% of nature on land and sea, and adopt regenerative agriculture methods, we can solve the climate crisis and create a vibrant future for all of us. We invite everyone to sign the Global Deal for Nature petition to take a stand for our planet.”
“Bringing Dave’s wonderful vision to life was not only creatively rewarding for all of us involved, but it quickly became evident during its creation that we had an incredible responsibility to empower our generation to rally together and reverse the effects of climate change,” says Nigel Tierney, director of the "Earth" video and Head of Content for RYOT.
In addition to the song and video, the “Earth” project includes an interactive website “We Love the Earth”, which aims to educate the public on the realities of climate change. The website was created by Lil Dicky and RYOT, and in partnership with Leonardo DiCaprio Foundation to feature behind-the-scenes and making-of content, interactive tutorials, merchandise printed on sustainable materials, and more.
More information can be found at www.welovetheearth.org.
“EARTH” CHARACTER KEY
Common fungus—Hailee Steinfeld
Kanye West—Kevin Hart
We Love the Earth—John Legend, Psy, Bad Bunny, Kris Wu
David Andrew Burd, known by his stage name Lil Dicky, is an American rapper and comedian. He came to prominence with the release of the music video for his song “Ex-Boyfriend,” which went viral with more than one million views on YouTube in 24 hours. In 2015, Lil Dicky released his debut album Professional Rapper that featured collaborations with artists including Snoop Dogg, Fetty Wap, Rich Homie Quan, T-Pain and Brendon Urie. Last year, Lil Dicky released his hit-single “Freaky Friday” which has now over 486 million streams on YouTube alone.
Leonardo DiCaprio Foundation:
Founded in 1998 with the mission of protecting the world’s last wild places, LDF is dedicated to the long-term health and wellbeing of all Earth’s inhabitants. The foundation support projects around the world that build climate resiliency, protect vulnerable wildlife from extinction, and restore balance to threatened ecosystems and communities. LDF’s grantmaking program, totaling over $100 million to date, supports conservation projects and innovative solutions in 60 countries. Learn more at www.ldcfoundation.org
The One Earth Initiative:
Launched in 2017 by the Leonardo DiCaprio Foundation, the One Earth Initiative seeks to create a vision for the world that is possible in 2050 in which humanity and nature can coexist and thrive. This vision is based on three pillars of action – 100% renewable energy, protection and restoration of 50% of the world’s lands and oceans, and a transition to regenerative agriculture. After a two-year collaboration with 17 leading scientists, the One Earth Climate Model was released by the prestigious scientific publisher Springer Nature. The state-of-the-art climate model offers a roadmap for meeting -- and surpassing -- the targets set by the Paris Climate Agreement, showing that we can solve the global climate crisis with currently available technologies and natural climate solutions.
RYOT is Verizon Media’s Emmy Award®-winning content studio and innovation lab that brings astonishing storytelling, immersive experiences and groundbreaking technology to every corner of the world. From XR experiences to advertising and content technology in a 5G world, RYOT is the incubator of innovation and is revolutionizing the next generation of content creation. In 2018, RYOT launched a state-of-the-art motion capture studio with the mission to create new content formats of the future. The cutting-edge technology housed in RYOT’s Innovation Studio elevates the way content is created and continues to move the company far ahead of the technological curve. Highlights include Emmy Award® nominations for the AR project L.A. LOUVRE and VR project BEHIND THE FENCE.
As one of Latin America’s major animation studios, 3DAR brings innovation to visual arts through original and groundbreaking ways of storytelling. The company is forging new rules of narrative in XR with the creation of a unique theatrical animated series which recently premiered at Sundance. It was also awarded best in VR category at SXSW. High-end animation has been 3DAR’s mission in advertising, experiential marketing and original content since 2004. With three offices in Buenos Aires, the company has become a magnet for cutting-edge talent in the region, working primarily for the US and European markets. Most relevant 3DAR’s originals are the multi awarded projects UNCANNY VALLEY, SHAVE IT and the recently premiered GLOOMY EYES.
Iconic Engine is a pioneering provider of end-to-end extended reality (XR) solutions, implementing a complete workflow to power and serve global clients. The company’s mission is to lead the next generation of interactive and immersive content development and its distribution. Iconic Engine provides and supports clients with a complete solution for Location-based entertainment (LBE) hardware, content, and technology Cloud-based, multi-tenant streaming technology, content distribution marketplace, XR live broadcast production service & content development (immersive and interactive, as well as live-action and animation).
Founded by Scooter Braun, SB Projects is a diversified entertainment and media company with ventures at the intersection of music, film, television, technology, brands, culture, and social good. In addition to managing a roster of some of the biggest names in entertainment, including Ariana Grande, Justin Bieber, Zac Brown Band, Dan + Shay and Tori Kelly, Braun and his team have grown their film and television division and continue to impact new verticals under their tech incubator, Silent Labs, which holds investments in Uber, Spotify, Songza, Casper, Waze, and Pinterest among others. For more information please visit, www.scooterbraun.com.