METRIC PREMIERES “LOVE YOU BACK” VIDEO

Canadian group Metric is premiering the video for their album track “Love You Back.” A show of appreciation for the band’s fans, the video consists of a number of fan videos submitted via social media and edited together. Watch/share the video HERE.

“‘Love You Back’ is about making a decision to stop being miserable,” notes frontwomanEmily Haines. “We get trapped in past incarnations of ourselves and decide that nothing can ever change.  I’ve been held in place with wire and lace and waltzed around the drain. In the tension between a very dull standard of conventional morality and an intense desire to break out of it, our fixed ideas of ourselves and fear of any negative outside perception keep holding us back.  What we desperately want is to ditch all that and be free.”

Haines adds, “The video for ‘Love You Back’ is performed by fans, each owning the song in their own way. It’s addictive to watch, like a version of Instagram in an alternate reality where people are way less concerned about crafting the perfect image of happiness and instead are just feeling it, and expressing it, for real, IRL.”

For Valentine’s Day, Metric is releasing limited edition colored 7” vinyl singles and an exclusive t-shirt for the song; both are available HERE.

“Love You Back” is the newest release from the band’s critically acclaimed seventh LP Art of Doubt, out now via MMI/Crystal Math MusicNPR Music’s “First Listen” premiered the full album, noting “on the new Art of Doubt, Metric takes another welcome hard turn—this time back into spiky, guitar-driven rock and roll;” read the full review HERE andpurchase/stream the album HERE.

In celebration of the album, the group is embarking on a co-headlining U.S. tour alongside Mexican rock band Zoé, supported by fellow Canadians July Talk. The extensive 27 city tour begins February 11 in Cleveland, and $1 from each ticket sold will be donated to the fight against climate change through the band’s ongoing work with the Plus1 organization. See below for a complete list of dates; tickets are available via the band’s website HERE.

In anticipation of the record Metric premiered unveiled three acclaimed videos: “Dressed to Suppress,” “Dark Saturday” and most recently “Now or Never Now.”

For the first time in the band’s last three albums, guitarist Jimmy Shaw did not co-produce, preferring to turn over the producer mantle to first time collaborator Justin Meldal-Johnsen (M83, Beck, Nine Inch Nails). “Justin was just what we needed in a producer for this album,” notes Shaw. “He really saw every band member eye to eye and was able to capture what we each do best.” The album was recorded at Metric’s own Giant Studio in Toronto and mixed by Tony Hoffer (Phoenix, Depeche Mode, Air).

“I found in the writing of these songs that I was positioning myself as being out in the world in solidarity with the people around me…no matter what’s going on internally or externally, there’s that sense of urgency, of energy. We’re still going to go out, we’re still going to socialize, to push ourselves, we’re still going to celebrate. It’s just going to be dark,” Haines explains.


Photo credit: Justin Broadbent


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